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Our Story - The Steinkeller Brothers - The Steinkeller Brothers


The Steinkeller brothers are a true ‘dream-team’ if you’ve ever met one. Aron, Christian and Stephan couldn’t be more different, yet they complement each other perfectly. Where Aron impresses those who meet him with his uplifting spirit and ability to motivate others to take action, Christian balances the team out with calmness and generosity that only few can match. Then there is Stephan, the rationalizer, who likes to think things through and get a detailed overview of any situation before making important decisions.

Together, they form a relentless trio that is always on the lookout for the next innovation in sustainability and climate change. They are the driving force behind world-renowned climate projects, with a reach that extends across continents from the US and Europe, through to the Middle East, Africa and Asia.

From Italy to the world

Like many serial entrepreneurs, the Steinkeller brothers come from humble beginnings. Lucky enough to call the picturesque Alpine region of Northern Italy their home, they began working together in August 1999 when Aron, who was only 21 years old at the time, became involved selling weight-loss shakes in a then-popular sales program for a US company. Aron quickly found success in sales; and introduced his brothers to the business soon after.

Over time, the Steinkeller brothers discovered how to leverage the strength of human connections to grow projects profitably. They learned to bounce off each others’ personal strength as a team, and started helping other entrepreneurs realize profitable ventures in various industries. They developed a passion for projects with an innovative, futuristic approach to sustainability, as well as taking a special interest in the ever-growing blockchain trend.

Today, they use their knowledge and experience to create projects that not only maximize the wealth of their stakeholders, but actively use their growth for the conservation and protection of the world’s most at-risk forests and ecosystems.

Experience as the best teacher for success

After being involved in various network ventures in different areas from food supplements like coffee distribution to blockchain, app development and hybrid-auctions, the brothers were often faced with situations that required all their skills, capabilities and a lot of patience to make the right decisions at the right time.

“Sometimes you find yourself in situations out of a Hollywood movie. When you wake up to surreal, invented stories that someone wrote about you overnight – it makes you speechless. It feels like walking on hot charcoals, but by not feeding the fire with more oxygen, things calm down and get solved on their own.”

As Stephan likes to say: “Trust is good, but control is better.”

Getting back up and finding purpose

The Steinkeller brothers don’t give up easily. Today, they lead the way and motivate others work on building a growth mindset: “You will always fail in life, but these failures make you grow. What’s most important is not making the same mistake twice.”

Drawing on inspiration from books like “Think and Grow Rich” by Napoleon Hill or Charles F. Haanel’s “Master Key System”, the Steinkeller brothers now focus all of their attention on building a better future for our planet and our communities.

Using the knowledge they have gained over the years as successful entrepreneurs and investors, they are the driving force behind countless innovative projects that strive to combat climate change.

Building a sustainable future with the Steinkeller Brothers

The shift from health shakes to blockchain and sustainability may seem curious at first. But when asked for the underlying reasons for why the brothers are now working on climate change projects, the answer is inspiring:

“You don’t know what you don’t know. But you can’t ignore what you know. The fact is that nature is dying if we continue like this. We are all part of nature. Each one of us will be affected a lot when the planet changes – and it has already started. To name but a few examples, the issues we’re going to be dealing with are: acidic and contaminated rain and oceans, lack of oxygen, more extreme weather conditions and catastrophes. If not us, it will be the generations to come. So  if you care about future generations the answer is easy: There is no choice. You have to get started! The only question is WHEN and with WHAT.”

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